Our mission

What needs to be done to restore farming its true meaning…

We are convinced that direct contact between a producer and a consumer plays the key role in the process of restoring farming its true meaning. It is important, that work on farm is not only perceived as one of market’s production systems, but that it becomes a crucial activity in the process of nature preservation, our awareness and history. Producer, who is taken advantage of, will soon start taking advantage of the environment and its natural resources – which means breaking its law. In order to stop and redirect this vicious circle, we need our customers to be aware and critical. We have to remember that everything that we eat has its social consequences, and that every purchase contributes to either improving or worsening our lifestyles and production techniques. At the other end of the “food chain” it is very important to produce knowingly, without having to break the law. Companies which function in such a way are going to become a solid foundation of a healthy society. Agricultural producers who have suitable resources, may become patrons of community and rural culture. Thereby, they may contribute to changing the image of farmer profession, which is often regarded as simple and unrewarding.

Our aim is to promote a healthy food culture and production

Apart from coordinating commercial producers and logistics, our aim is to promote a healthy food culture and production. Education, which task is to describe healthy nutrition based on four seasons and understanding biological diversity, is also of great importance. Our goal is to educate producers in order to popularize sustainable production. We promote entrepreneurship free of mafia influences, that would involve our area residents, schools and other companies to create new “models of success”: less individual and conformist, and more noble and fair.

Farming and working with agricultural products...

Farming and working with agricultural products is not easy in the era of globalised market. Food distribution is organized into larger and more developed structures, which perceive biodiversity merely as a problem which needs to be solved. Production methods are taken into consideration only depending on their costs. People who buy food are less and less aware of its origin and less related to community which is responsible for its production. Large distribution is profit oriented. It pursues trade policy which is closed for human relations.
We wish to open the door to direct purchase of our products

Our idea is based on using the advantages of Internet, creating appropriate communication channels and learning how to manage transportation and product distribution. We wish to provide you with history of our local products and get to know the people involved in their production. We also wish to open the door to direct purchase of our products. We would also like to draw your attention to the real heroes of this initiative: people who produce their food and the ones who buy it.
Priority must be given to education...

Priority must be given to education if we want to believe that restoring agricultural areas and culture is possible. We hope that the countryside will be perceived as a wealthy and hospitable land. We would like future generations to choose food production as a noble and worthy carrier path. It is important to draw attention of young, energetic and enterprising generations who would continue agriculture development in a sensitive and aware way. As a chain of producers and manufacturers, we support this initiative by promoting various activities and educational events.